Cuckoo is an integrated marketing communications agency founded on an open partnership model. We uncover the insights, come up with concepts, craft the ideas and – when necessary – assemble a dream team with specialist skills to deliver the best product and track the results. It’s an agile, responsive, cost-effective model born in our rapidly changing media environment.
Cuckoo was founded on Friday the 13th of February 2009 by Robert Davies and John Scott, both ex-creative directors from Ogilvy Singapore. They were joined later on in 2009 by Paul Davies, the SVP of OgilvyOne. Since then, Cuckoo have gone from strength to strength winning clients such as American Express, TUV-SUD, RS components and Pan Pacific Hotels Group.
Here are our core beliefs:
We are in the business of producing ideas – not ads. Ideas are central to everything we do at Cuckoo. With the current proliferation of specialist shops expert in one discipline, we remain true to ideas.
We don’t look for the next opportunity. Whatever is on our desk right now is the opportunity. We believe in the value we add, so we’re happy to work with clients on a project basis and prove ourselves every time. Funnily enough, we find taking this approach leads to client approaching us, rather than the other way around.
We do not try to win awards. Awards are based on what is in fashion. We believe in dedicating our time to solving our clients problems. When we do this, we create effective work which is timeless. And often award-winning.
We get digital. Technology has and continues to change our world and our industry. Adapting to this change is key for our clients and ourselves.
You don’t have to be creative to be creative. We don’t believe that ideas are the sole preserve of the creative department. In fact at Cuckoo, the entire agency is the creative department.
Fun. It’s the reason we’re all here. We love what we do. And when we’re having fun, we create magic.
Being born in a downturn has its upside. We were born in the depths of an economic recession, so accountability is central to our thinking.
Company Name: Cuckoo
Address: 98b Amoy Street, Singapore 069918
Tel: 6224 7715
Clients: American Express, Pan Pacific Hotels Group, Singtel, Levis, Jones Lang La Salle, Bacardi, Fox, Puffersoft Labs
Domain registered date: 6 January, 2009
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