Faced it, with 5.47 millions population in Singapore, Singapore is a small market for ecommerce. That is why it is important to expand your blogshop business overseas. Acting as a consultant for CloverSac, a company that specialise in designing bag organizer and purse base shaper, we were tasked this heavy responsibility to help them to grow and expand their business overseas. Our two recommendations to CloverSac are:
- Make sure your website speak your customer language because not all your customer understand English so as to engage with non-english speaking customers.
- Increase your sales channel through other international marketplaces like ebay, etsy etc.
Speak your customer language!
What we meant by speaking your customer language is to allow your website be translated to the language of your targeted language. This could be Japanese, French , Germany, Russian or any other languages.
Why is it so important to get your website translated to local language?
Based on the estimated percentages of the top 10 million websites using various content languages as of 18 March 2015 from wikipedia, english remain the most popular language online with just over 55% , other top languages include Russian, German, Japanese, Spanish, French, Chinese, and Portuguese.
As Russian is not a key market for CloverSac, we proceed to translate their website into Germany, French and Japanese. Now CloverSac is available in Japanese, Germany and French
CloverSac in Japanese
CloverSac in French
CloverSac in Germany
Increase your sales channel through other international marketplace
After getting CloverSac’s website translated, we then increase the sales channel for CloverSac by listing their products on other popular overseas marketplace such as Amazon and Ebay. If you are selling handicraft , you can consider listing it at Etsy, Zibbet, Luulla, Dawanda and Artfire.
Selling at Amazon is more challenging as you need a US bank account for money to be transferred to your local banks in Singapore.
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