Social Media Marketing Courses in Singapore

If you are interested in becoming an expert in Social Media Marketing in Singapore. Following are some schools that provide Social Media Marketing Courses in Singapore

  1. Social Media Media Marketing by Ngee Ann Polytechnic by Temasek Polytechnic
  2. Social Media Marketing by NUS
  3. Social Media and Online & PR Training by MIS
  4. Leveraging Social Media for Strategic Marketing by SIM

SOCIAL MEDIA MARKETING by Ngee Ann Polytechnic by Temasek Polytechnic

Duration : 18 Hours
Day : Thursday & Friday
Time : 9:00am – 6:30pm
Venue : Ngee Ann Polytechnic

Singaporean : $567.10
Permanent Resident : $567.10
Foreigner : $567.10

The course fee is payable upon acceptance and is inclusive of 7% GST and subject to review.

Application Begin :     To be advised
Closing Date:    To be advised

Course Start Date:     To be advised
End Date:    To be advised


Taught by experienced trainers from Singapore’s leading media and film school – Ngee Ann Polytechnic’s School of Film & Media Studies, this hands-on course is designed to give participants a clear understanding of social media and its roots, planning and launching social media campaign, variety of available tools and the know-how to implement key social media strategies for business. Participants will learn how to Harness the power of social media to execute successful media campaigns. Through engaging activities, participants will learn how to create social media plans tailored to specific organization goals using Facebook, Google+, Linkedin, Pinterest, Twitter, YouTube and other social media platforms to reach out and engage their target audience.


By the end of the course, participants would be able to :

  • Learn to use social media to meet organisation’s acquisition and brand objectives
  • Learn with specific, hands-on exercise to incorporate best social media practice into marketing campaign
  • Learn to measure social media campaign with Analytics
  • Master crucial techniques for Facebook, Twitter, Google+, LinkedIn, Pinterest
  • Understanding Search Engine Marketing (SEO)


Marketers, advertisers and brand managers who want to explore new ways to generate opportunities, sales leads, reach out and engage their target clients


There is no pre-requisite for the course. However, participants are expected to be comfortable browsing internet, opening and saving files, and be familiar with the general operation of a PC or Mac.


  • Social Media Basics
  • Social media marketing best practice
  • Mapping a Social Media Strategy for Organisations
  • Running a Social Media Marketing Campaign
  • Allocating resources – Budget and people
  • Metrics & Measuring success
  • Maximize Social Media Lead Generation through engagement (blogs, ebook, mobile web, podcast, webinars, storytelling with Video, etc.)
  • Social Media Marketing on Facebook, Twitter, LinkedIn, YouTube, Google+
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Using Adobe Photoshop to design social buttons, icons & enhance images for Social Media
  • Social Media Campaign Project


Certificate of Participation will be awarded to participants who meet 75% attendance requirement


Course Leader Name : Mr. Ahsan Uddin
School : School of Film & Media Studie

Mr Ahsan Uddin is an educator and consultant with a wealth of experience in print and digital media. After his graduation from Central Saint Martins College of Art and Design in London, Ahsan has been developing and honing his skills in the area of branding, social media, interactive design, graphic design and web design.

In the Polytechnic, besides teaching digital media, he is also the Head of Creative Media Design Section and the Specialist Diploma course coordinator at the School of Film & Media studies. Concurrently, he is the in-house art director at m:idea, Singapore’s first student-run media and publishing conglomerate, and is a freelance consultant for private industry and public organisations.

Ahsan has authored two editions of the popular “Web Design Applications” that offers tools and techniques to design user-centric websites.

Social Media Marketing by NUS

Upcoming Courses

Schedule Duration
20 Nov 2013 to 22 Nov 2013 3 days
12 Feb 2014 to 14 Feb 2014 3 days
7 May 2014 to 9 May 2014 3 days
20 Aug 2014 to 22 Aug 2014 3 days
19 Nov 2014 to 21 Nov 2014 3 days


Singaporeans/PRs International
Course Fee S$770.401 S$2568
  • 1course fee is after funding from WDA
  • Fee quoted is inclusive of GST
  • Enhanced training support is available for SMEs. SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of NICF course fees. After the 70% funding from WDA,SMEs will have to pay the 30% upfront then claim the remaining 20% via SkillsConnect.
  • For Singaporeans and PRs who are SME-sponsored employees, click here for your pricing breakdown.
  • All businesses are also eligible for Productivity and Innovation Credit (PIC). Click here for more details

Class Time

  • 9am – 5pm daily


  • Mr. Cedric Dias
  • Ms. Olivia Chavassieu
  • Mr. Yu Chen Kuang (Course Manager)


  • Please call Ms Claudine Leow at 6601-1167 or email her at for more details

Course Overview

“If social media isn’t part of your business strategy, you’ve already fallen behind the curve-and your competition.” – Erik Qualman, American author of Socialnomics, Digital Leader and Crisis.

Social media is fast gaining popularity and in many ways more influential than traditional media. The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking, is being rapidly replaced by their online social media equivalents such as Blogs, Youtube, Podcasts, Twitter and Facebook. The relatively low-cost, wide-audience-reach, ease-of-use and speedy implementation of these social media platforms has leveled the playing field for businesses to reach large numbers of target prospects effectively. For many businesses, it is all about leveraging on all these online social media platforms to improve branding, PR and marketing for their business. Social networks are radically transforming businesses.

This course is designed to equip enterprise professionals with the knowledge and skills to become more Social Media proficient and thus capable of implementing the appropriate social media practice within their organisation through the implementation of enterprise social media marketing strategies.

At the end of the course, you will be able to:

  • Implement social media marketing strategies
  • Understand the framework of a social media driven marketing system
  • Design a social media blueprint
  • Integrate multimedia content and syndication components into a website
  • Establish effective and engaging corporate presence within social media networks
  • Evaluate search engine optimisation criteria as well as execute keyword research
  • Monitor social media marketing efforts and evaluate social media ROI

Who should attend
This course is for:

Marketing brand managers concerned with communicating product and corporate values through social media
Business development managers concerned with engaging new business opportunities through social media
Project Managers, Business Analysts and IT Professionals involved in Social Media Marketing projects
Product managers concerned with delivering product expertise to its target market and users
System administrators concerned with maintaining and optimising corporate websites as effective communication hubs

What will be covered

  • Social Media Fundamentals
  • Social by design
  • Social Media Framework & Strategies
  • Social Media Management
  • Social Media Monitoring & Analytics 101
  • Social Media Best Practices & Checklist


Social Media and Online & PR Training by MIS

UK’s Most Popular Social Media Marketing Introduction Course Is Now In Singapore! A 2-day course that introduces you to the power of Social Media Marketing & Online PR, with real-life international and local case studies.
  • Intensive 2-day course covering the complete lifecycle of SocialMedia Marketing
  • Take advantage of powerful social media channels like Facebook,Youtube and LinkedIn for your marketing
  • Plan your social media marketing strategy and measure its effectiveness
Date : 1–2 Aug 2013, 5–6 Nov 2013
Venue : Marketing Institute of Singapore,410 North Bridge Road #06-00 Singapore 188726
Time : 9am – 5pm
Tel : 6411 1623 / 622 / 621
Email :
Social Media and Online PR Training Time: 9.00am to 5.00pm

Date: 1–2 Aug 2013, 5–6 Nov 2013

Fee: S$1,200 (subject to 7% GST) – Includes lunch and refreshment


Leveraging Social Media for Strategic Marketing by SIM

The rise of social media has created many new opportunities and threats to companies finding its direction in the digital media world. It is no longer a question of whether we should adopt social media. The more relevant question is how well can we leverage on social media for strategic marketing. It requires a change of organizational mindset, strategy and culture with more stake holders getting involved with your brand. This course will lay the foundation for marketers to get a good overview of the social media world to stay competitive and relevant.

In this two day programme, participants will learn about:

  • Identify suitable new media platforms for strategic marketing
  • Align social media as one of the channels in the overall marketing plan
  • Adopt a new mindset using social media for strategic marketing
  • Assess the social media readiness of their companies for strategic marketing
  • Plan a comprehensive social media strategy for strategic marketing

Programme Outline

  • Overview of Social Media for Strategic Marketing
  • Differentiate the Internet and New Internet (Social Media) Age
  • Embracing the social media lifestyle
  • Mastering Social Media Content, Connections, Communities & Conversations
  • Social Media Ethics and Etiquette (Managing online conversation)
  • The Myths of Social Media
  • Mastering The most common Platforms and Channels of Social Media
  • FaceBook – Be the Jewel on the King of Social Networking
  • Twitter – Join the Brand Directory of Social Media
  • LinkedIn – Explore the opportunity of connection and recommendation
  • Blog – The corporate dairy everyone company needs
  • Slideshare – Establish your throught leadership
  • Youtube – Levergage on the Social Coffeeshop for Social Commercial
  • Flickr – The Open Album for Professionals
  • Wiki – the Social Reference Book
  • Mastering the advanced Social Media marketing tools:
  • Crowd Sourcing
  • Monitoring of strategic marketing:
  • The art of Aggregation in marketing
  • Create your Community for Strategy Marketing:
  • Open-OD,
  • Facebook Connect,
  • Mobile Web,
  • Social Network,
  • Mass Invite
  • Measuring your strategic marketing effort on social media:
  • Klout,
  • Google Analytics
  • Knowledge Base for Social Media Marketing Best Practices:
  • Mashable,
  • SocialMediaToday,
  • SoclalMediaExamine
    How to evaluate and prioritize different platforms for strategic marketing
    Strategic Fit
    Economic Impact
    8-step strategy for social media implementation
    Obtaining Senior Management Commitment
    Acquire Social Media Knowledge
    Assess Public Engagement
    Community Insight
    Staffing & Resources
    Plan & Channel Selection
    Process Documentation
    Governance & Measurement
    Developing Social Media Strategy
    Determine Your Goals and Objectives
    Create a Digital Rolodex of Contacts and Content
    Join the Conversation to Develop Relationships
    Strengthen Relationships
    Measure Results
    Analyze, Adapt, and Improve
    Current applications of Social Media
    How People Are Using Social Media
    How Businesses Are Using Social Media
    How Governments & Statutory Boards Are Using Social Media
    How are Charities using social media?


Applicable industry examples
Interactive exercises and role plays
Case study

Who Must Attend

  • Sales Managers
  • Marketing Managers
  • Brand Managers
  • Customer Service Managers
  • Marcom Managers

This programme will be conducted by:

Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.

Andrew had more than 150 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapores leading radio station 938live – Positive Business Minute. Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel.

Andrew is fondly called “ideasandrew” in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles.

Venue : SIM Management House, 41 Namly Avenue
Time : 9:00 – 17:00
(Inclusive of 7% GST)
: Members Non-members
S$ 802.50 S$ 963.00
Enquiries : 6248 9422


Date Closing Date
30/10/2013 – 31/10/2013 Oct 16, 2013 Click to register
25/03/2014 – 26/03/2014 Mar 11, 2014 Click to register
02/07/2014 – 03/07/2014 Jun 18, 2014 Click to register
09/10/2014 – 10/10/2014 Sep 25, 2014 Click to register