Shopify is becoming a popular option in Singapore these days for anyone who want to deploy their online store within a short frame of time. In this article, we shall explore the advantages and disadvantages for using Shopify for your online store.
Wide range of templates. Shopify collaborates with experienced designers to help create and provide its clients with over 100 professional and striking templates or themes. The themes have designs that can accommodate a wide range of industries (such as furniture, clothing, foods, jewelry, etc.) and come in either free or with charge. These themes are very important in the aesthetic department of the shop. Just like its offline counterparts, online shops should always look presentable to its clients. A shop that does not look organized and clean can discourage clients from going in or buying items from it. On the other side, organized and professional looking shop helps the clients give out 20% of their trust to the shop.
Free Applications. Shopify boasts its long lists of tools or applications that can help any business succeed in their market. The platform has more than 250 applications (come in free or with pay) that can be easily downloaded and used. With such, there is no need to extract apps from other platform or providers (some apps are not compatible with the platform and could function ineffectively). The available tools that may help automate some of your work are customer service, accounting, inventory management, social media, fulfillment, marketing reporting and a whole lot more. All you have to do is visit the App store and download the tool.
Easy troubleshooting. Shopify has a 24/7 customer service support team that can help troubleshoot any program related problems. Shopify knows the stress and hassles that a program problem or failure provides its users. With this in mind, the company even provided four international phone numbers that can be contacted anytime and anywhere. If you signed up with Singtel, they do provide a 24/7 hotline for you to contact if you should need any technical assistance.
Transaction fee charges. For online shop owners who are using the lower plans of shopify to power their shop, the company charges an additional 1%-2% transaction fee over their monthly plan bill. This means that those who are using the basic plan will be charged $2 of the sales value PLUS the amount of the monthly plan bill while those who are using the professional plan will be charged 1% of the sales value PLUS the amount of the monthly plan bill. The transaction fee is withdrawn once the user availed or shifted to “Unlimited” plan. To illustrate this, if a basic plan cost $100 and the shop earned $10,000 (transaction fee is $100) for the whole month, shopify would require the user to pay $200 at the end of the month (wherein $100 is for the plan value and $100 for the transaction fee based on the monthly sale). The transaction fee actually depends on the sales. This is because the higher the sales, the more customers are buzzing around the website. The more activities the website have the more bandwidth (the power needed to keep customers floating inside the shop) it uses.
Paid applications. It has been said that Shopify offers different types of tools that can be downloaded and used to make things easier. Some of these tools are free and some are not. Paid tools are actually paid on a monthly basis (not one-time payment). For example, the Freshbooks (top grossing accounting and booking software) costs $31.99 per month. This may seem expensive for some but in reality, it is not. A bookkeeper actually charges more than $31 a month and using less expensive accounting software from another provider would just eat your time up and frustrate you because other programs are not compatible with Shopify. In the end, it is still economical and a wise investment if you use tools that Shopify provides.
Customisation and Coding. Shopify has its own coding system called Liquid. If you want to modify or recreate your shop, you have to hire a Shopify expert that knows how to use the Liquid codes. Hiring such is very expensive. Hiring an HTML or CSS expert is not a good option because of the complexity of the Shopify program.
These are the pros and cons of using Shopify.