target

Types of Targeted Advertising Segment

HippoNetwork allowed advertisers more accurately targeted by segmenting our network of sites as follow:

Demographic
Targeting consumers based on: age, gender, socioeconomic category, occupation, Income

Geographic
Targeting audiences in a given location: country, region, city

Time-based
Delivering advertising messages at relevant periods of the year or on relevant days or times of day for maximum impact

Special Interest
Consumer that has special interest in certain hobby, interest etc.

Behavioural
Targeting based on the past browsing behaviour. Profiles are built based on interests, types of purchases and demographic criteria